From the Himalayas to Your Closet - Baja Llama in 2025 and 2026.
2025 - A YEAR LIVED, NOT JUST WORKED. 2026 IS ABOUT TO BE UNSTOPPABLE.
Some brands play it safe - Baja Llama simply doesn't know what that means. We went traveling, building, growing families, chasing stories, and somehow grew our brand while doing it. Not bad for a bunch of MisAdventurists.
📈 THE NUMBERS (THE QUICK VERSION)
- 40% year-over-year growth
- Expanded wholesale national rep force across most of the U.S. + Caribbean
- Europe & Central American distribution coming up fast
- Stronger wholesale. Better product. Bigger momentum.
THE PEOPLE BEHIND THE BRAND
Because life doesn’t pause for business, and neither do we.
Jeff (CEO - Creative Director) spent three weeks in Pakistan, moving from the highest Himalayan peaks to the Afghan border, hunting with tribal leaders and living inside a guarded compound north of Karachi.
Jeff and his GF Yelena turned laptops into carry-ons, working for a month from Italy and Malta.
Sean (CMO - Head of Sales) got married in Greece, then worked remotely from Portugal, where his wife Natasha is building her future (and citizenship).
Richie (Chief Graphic Artist) welcomed his second child, Zoe.
Bianca (Director of Marketing) started building her dream houseboat (because normal houses are boring).
And we lost Fitzroy, Jeff’s Bernese Mountain Dog - shop legend, gentle giant, and forever part of the Baja Llama story.
We built this brand is built to promote a lifestyle we actually live and breathe.
🦙 THE PRODUCT
We dropped some of our strongest collections yet—story-driven, art-forward, and unmistakably Baja Llama. The response? Fast sell-throughs. Repeat customers. A lot of “when is the restocking?”
Click below to see a sneak peek of what we have in store for you for our Spring and Summer 2026 drops.
WHERE WE’RE HEADED IN 2026
This is where it gets fun.
We’re lining up big partnerships, bigger collaborations, wider global reach, and product drops that feel more like events than releases.
2026 isn’t about playing bigger.
It’s about playing smarter, louder, and more us.
If you’ve been with us - thank you.
If you’re new - welcome the family!
If you’ve been waiting to jump in…
Now’s the moment.
Fight Against Boring.
Thank you from the founders,
Jeff Anderlite, Sean Kolina and the entire Baja Llama Team!